Bruce Bellas (1909 - 1974) aka Bruce of Los Angeles
I have a few lovely pictures from Bruce - the two types I've noticed are the fancy script stamp, "Bruce" and the plain Bruce of Los Angeles stamp on earlier ones. Here are two I own that are lovely when examined closer. The models names, I have yet to discover unless I failed to note it from the back.
See my video flipping through the American Photography of the Male Nude - the first volume featuring some amazing models. Other than this book, there is the Inside/Outside monograph that is probably the best coffee table book on the photographs. They did a great job with that one! The various physique mags that Bruce put out are highly collectable and usually go for $45 on up on eBay.
Selected Links:
The Man Who Pioneered Beefcake Photography
The Band of Brothers who Risked it all for Male Erotica
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